Now a lot of people will tell me that Titan stock was and will always be expensive. However, if you look at the valuations, you will feel a bit uncomfortable. After all, trust is the most important thing when it comes to expensive jewelry and who would you trust more than Tata. If you walk through any Titan store, you will notice that there is a rush to buy both gold and diamond jewelry during the wedding season. Once growth stops, valuations will drop and the stock process will crash.įirstly, the jewelery stock would be the obvious choice for most people to play the wedding season because of the titan. But knowing about valuation is also very important. Combination of Development and Appropriate Evaluation, I believe that growth in investment and valuation of companies is perhaps the most important factor. Readers will agree that I generally prefer my articles. So, with these inputs, I shortlisted a few stocks from the marriage industry sub-segment as well which would benefit the most. The vendor range is huge, obviously ranging from jewelry (gold and diamonds) and traditional attire to indirect plays such as two-wheelers, cars, hotels and liquor companies. He expects the winter wedding season to be even bigger, with an estimated 200% increase in revenue for wedding intermediaries. On the question of increase, he said that according to his calculations in the marriage season (March to May or June) this summer, there has been an increase of 150 per cent in expenditure. So only 5-10% of marriages were postponed. Therefore, in his opinion, most of those who had postponed got married within those restrictions. The Covid restriction on the number of guests lasted till March 2022. Generally people postpone marriages for 6-9 months. He did not agree with the idea of suppressed demand. The numbers my cousin told me were unbelievable to be honest. The second was the sub-segment that would benefit investors the most. The first was the development of the marriage industry and how sustainable it is. My questions were straightforward and mainly aimed at understanding two things. I called my cousin, a successful wedding planner who has been named among the top 10 wedding planners in India according to the Times Sutra Awards. Over the weekend, I wanted to know more about the opportunity, scale, margin and more. Well, it seems that Indians take the process of getting married very seriously. The marriage industry is the fourth largest industry in India ahead of cars, steel and technology. To be honest, I had no idea that Indians take marriage so seriously. If I ask you to name the top industries of India, you can name steel, banking, auto, IT etc.īut what marriage industry Cross your mind as one of the top industries in India?Īccording to the Economist’s estimates, the annual expenditure in the Indian wedding industry is expected to cross US$130 billion during this season.
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